{"id":208,"date":"2022-02-15T19:37:35","date_gmt":"2022-02-15T14:07:35","guid":{"rendered":"http:\/\/adityadimri.in\/ad\/?p=208"},"modified":"2022-02-15T19:40:51","modified_gmt":"2022-02-15T14:10:51","slug":"trends-in-packaging-industry-supporting-ecommerce","status":"publish","type":"post","link":"https:\/\/adityadimri.in\/ad\/2022\/02\/trends-in-packaging-industry-supporting-ecommerce\/","title":{"rendered":"Trends in packaging industry supporting ecommerce"},"content":{"rendered":"\n
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The pandemic-driven surge in e-commerce sales resulted in increase of packages reaching customer in metro cities of india like gurugram delhi noida etc\u2014 and packaging is a critical component as the e-commerce industry which continues to expand at unprecedented rates. Packaging for e-commerce is more than protecting and preserving the product. <\/p>\n\n\n\n

For the consumer, the distinction continues to blur between regular kirana retail and e-commerce. According to one research most purchases following a mobile search happened not online but in a physical store (73%) or via a phone call (16%). <\/p>\n\n\n\n

As consumers continue to shop online, their expectations have increased . When it comes to packaging for online shopping, an enjoyable unboxing experience can help drive brand loyalty. <\/p>\n\n\n\n

The visual appeal of packaging pays off. Specifically printed or customized packaging made customers feel like the product inside was more valuable. Unlike conventional retail, where consumers hold a product as part of the purchase decision process eg. at croma or vijay sales, online consumers only experience a physical product after it arrives at their homes. <\/p>\n\n\n\n

To meet the needs of this more competitive, e-commerce driven market, new and innovative packaging designs often require implementing new machinery solutions. <\/p>\n\n\n\n

Additionally, the pandemic has accelerated the move to more sustainable packaging choices for e-commerce. These earth-friendly alternatives come in a variety of materials, such as boxes made from 100% post-consumer waste and petroleum-free inks. <\/p>\n\n\n\n

Improving partnerships throughout the supply chain can help ensure that machinery is able to handle recyclable and\/or biodegradable materials, as well as new, sales-boosting packaging designs that often cause plant inefficiencies. Improved communication and partnerships were often cited as a solution to many of the packaging challenges <\/p>\n\n\n\n

The best place to find the right e-commerce packaging solutions and forge the necessary partnerships to succeed in this changing marketplace is by registering and various exhibitions related to packaging in India.

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The pandemic-driven surge in e-commerce sales resulted in increase of packages reaching customer in metro cities of india like gurugram delhi noida etc\u2014 and packaging is a critical component as the e-commerce industry which continues to expand at unprecedented rates. Packaging for e-commerce is more than protecting and preserving the product. For the consumer, the… Continue reading Trends in packaging industry supporting ecommerce<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84,1],"tags":[85],"class_list":["post-208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-industry-india","category-uncategorized","tag-packaging-industry-and-ecommerce-india","entry"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t